To help massage therapists and bodywork professionals learn, interact, and share ideas on how to successfully run a massage therapy and bodywork practice.

A Massage Geek is "one who is primarily motivated by passion," indicating a person whose reasoning and decision making is always first and foremost based on his/her passions rather than things like financial reward or social acceptance. Massage Geeks do not see massage therapy as merely interesting, but as the subject of passionate devotion.